CASE STUDY: LES ANGES DE LA COIFFURE

95% of new clients at Les Anges de la Coiffure salon are from Google

The website was so effective that in just two years we reached the customer acquisition goal we’d set over a five-year horizon, admits Sylvie Bourget, co-owner of Les Anges de la Coiffure salon

ABOUT:  LES ANGES DE LA COIFFURE

www.lesangesdelacoiffure.ca

  • Hairdressing and consulting services for capillary prostheses (wigs, volumizers,

    hairpieces and toupees)

  • Greater Montreal Area (Quebec)

Client goals :

  • Promote the hair salon, targeting a specific client group
  • Build its online presence through the creation of a website

  • Surpass its direct competitor, very active on the Internet
  • To find a creative and accessible web design agency that would respect deadlines

Amauta Marketing solutions and services:

  • Website design and management
  • Search engine optimization / SEO
  • Regular updates to the website (content: texts and photos)
  • Launch of an advertising campaign on Google (Adwords)

Client advantages:

  • Stylish, practical and optimized website delivered in only 2 weeks
  • Internet marketing expert who is available and responsive to its client’s needs
  • Increased online visibility / recognition
  • Excellent feedback from customers
  • Widened catchment area, with clients from across Quebec
  • La Presse journalist wrote an article about the salon
  • 95% of new clients are from Google
  • Increase in the number of clients

Source: LaPresse

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