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Looking to capture new markets?
The purpose of B2B (Business-to-Business) Internet marketing is to build business relations by targeting, on the Web, manufacturers, industrialists, service providers and IT companies operating in the same field of activity as you. B2B Internet marketing is divided into search engine optimization (B2B SEO) and paid search (B2B PPC).
- Search Engine Optimization – B2B SEO
Search engine optimization (SEO) is a marketing strategy that consists of positioning your website in organic search engine results using keywords relating to your business activities. SEO (Search Engine Optimization) is the marketing strategy with the highest conversion rate and lowest acquisition cost.
- Paid Search – B2B PPC
Paid search (also known as PPC for Pay-Per-Click) is a means of promoting certain targeted services, increasing your website traffic and attaining specific conversion objectives.
Internet advertising is the marketing strategy that yields the highest return on investment (ROI) because it is a pay-per-click (PPC) system. You only pay when a potential customer looking in search engines for your type of product or service clicks on your ad and accesses your website.
Your website, the first source of information for B2B decision makers
Although B2B marketing focuses on business relationships, 8 out of 10 business leaders use the Internet to search for information about a product, service or company*.
According to a BDC ViewPoints study on business-to-business marketing (September 2013), 69% of business leaders consider their company website as the source of information that has the greatest impact on their purchase decisions.
Did you know that 57% of the decision-making process has been completed before a representative has even been contacted? *
* BDC ViewPoints study on business-to-business marketing – September 2013