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Internet media buying has become an essential marketing service alongside television and radio media buying. Every year, more and more advertising budget is shifted to the Internet as companies seek better ways to target consumers and achieve a measurable return on investment (ROI).
To most traditional marketers, the Internet is a complex advertising medium with numerous channels, vast amounts of content and advertising options, and a dizzying array of technologies to plan, deliver, track and analyze online campaigns. Most DRTV and radio marketers have little idea where to spend their Internet budget, let alone how they will measure the media ratio and return on investment of their campaigns.
Amauta Marketing helps companies manage their online media spend, charting a course through the initial testing process to campaign flight across different networks, properties and ad placements. We make advertising on the Internet both easy and profitable with solutions that are specifically tailored to the needs of traditional television and radio marketers.
Internet Media Buying is the process of planning, negotiating, purchasing and tracking ad placements on multiple Web sites, including search engines and Web portals. Pay-Per-Click Buying and Rich Media Buying are types of Internet media buying.
Amauta specializes in rich media advertising, including “beyond the banner” streaming video ads and online infomercials that will not only catch consumers’ eyes, but also engage them and drive sales. All of our Internet media services, from rich media buying to campaign analysis and reporting, combine cutting-edge technology with practical, results-oriented execution.
Following is a summary of the services we provide:
- Market research (target segments, audience behavior)
- Search engine keyword analysis
- Direct response testing
- Online media planning
- Media buying (rich media, PPC)
- Ad trafficking and campaign stewardship
- Search engine listing and bid management
- ROI analysis and reporting
Amauta works with the major search engines and Web publishers representing over 95% of all Internet traffic.